People
Before you build anything — your website, your content, your messaging — you need to deeply understand the person you are trying to reach. Fill in each section as honestly and specifically as you can. The more detail you give, the more useful your output will be.
Think about: age range, location, family situation, employment situation, income level
Think about: what matters to them, how they think, what they are working towards in life and business
Think about: what they enjoy, what they believe in, their aesthetic preferences, what type of content they consume
Think about: how they spend time online, how they discover new people or products, how they make buying decisions
Being clear on who you are not for is just as important as knowing who you are for
This usually takes 15-30 seconds ☕
| What they say out loud | What they really feel inside |
|---|
| What they say they want | The deeper reason why |
|---|
| The objection | How to reframe it |
|---|
Personality & Voice
This is where your brand starts to feel like you. Fill in each prompt with whatever comes to mind — even a word or two is fine. When you generate, the AI will gently expand on what you have written to help your ideas flow, staying close to your own words. Then you can edit everything before saving.
This usually takes 20-40 seconds ☕
POVs & Stories
This is what makes you memorable — your beliefs, your stories, and the themes you return to again and again. Fill in each prompt with whatever comes to mind. When you generate, the AI will expand on what you have written, staying close to your own words, and you can edit everything before saving.
This usually takes 20-40 seconds ☕
Your Complete Brand Foundation
You have built the whole thing — your people, your personality and voice, and your POVs and stories. Download everything together below as one complete set, ready to drop into Claude or any AI tool so it always knows exactly who you are.
Messaging & Content
Here is the fun part. Using everything you have built across the previous steps, I have put together ready-to-use messaging and content ideas in your voice, for your ideal client. Click into anything to edit it, and use the regenerate button on your bio for fresh options.